Andy Pemberton

CEO | COO

An award-winning, visible leader with a history of creating stakeholder value, building high-performance sales teams, establishing clear objectives, and performance delivery.
A proven track record generating EBITDA growth for Private Equity; launching startups; merger integration; performing acquisitions; and leading turnaround strategies. Implementing successful go-to-market sales plans utilizing strong analytical and financial management skills.

Experience

Nov 2021 | Present

Media Business Strategy – Fractional

Consultant responsible for developing the SpaceNews publishing strategy and business plan.

Jan 2020 | Present

President & Managing Director

Strategically guided technology vision and strategy, architecture, governance, and enterprise software development and implementation for high-volume data warehousing, forecasting, and analytics applications of clinical, supply chain and operational data. Directed product development. Cultivated strategic partnerships with AAS, Oracle, and CustomSolutions.

Aug 2018 | Dec 2019

Chief Executive Officer

Turned around a troubled media business from bankruptcy with creation and execution of an aggressive 10-month business strategy with a staff of 45.

Apr 2009 | Aug 2018

Chief Operating Officer

Operations leader for sales, marketing, fulfillment, and financial activities for a premium technical and lifestyle apparel brand for cyclists. Management for corporate finance activities, including P&L fiscal budget development, monthly performance analysis, bookkeeping supervision, payroll administration, banking and vendor relations, and tax preparation. Led supply chain activities (Ex-factory & FOB) with key suppliers in China, Romania, Italy, and the US.

Feb 2007 | Mar 2009

General Manager and Group Publishing

Promoted from the Inside Communications division to drive P&L performance, product innovation, and value creation for the endurance sports media group, including magazines, websites, book publishing, and consumer trade show.

Aug 2005 | Feb 2007

Digital Brand Director

Was hired to turn an underperforming digital media portfolio of three media websites into a profit center. Leadership for the high-profile websites and interactive strategy for the VeloNews, Inside Triathlon, and Ski Racing publications. Responsible for web content, advertising sales, business development, and Internet technology implementation.

Jun 2003 | Jul 2005

President and Publisher

Envisioned and launched a successful regional lifestyle publication, Wilton Magazine, explicitly tailored to Wilton, CT. The magazine was a combination of insightful articles by local journalists with dynamic photographs, illustrations, and design. Directed all aspects of the publishing business including editorial, sales, finance, administration, marketing, design, technology, and circulation. Provided effective leadership, strategic direction, and business development to ensure business goals and objectives.

Jan 2002 | Feb 2003

Vice President and Publisher

Directed all print and Internet business development activities for EContent magazine, a B2B trade magazine serving the electronic information industry. Successfully managed sales, marketing, circulation, editorial positioning, and long- term planning. Reinvigorated a 26-year-old publication (formerly Database magazine) from market decline to attaining a 3-fold increase in circulation and a 2-fold increase in revenue.

Feb 2000 | Dec 2001

Vice President

Managed national conference and expo products, including Intranets, VirComm, and EContent Expo. Directed conference program development, exhibitor and sponsor sales, event marketing, speaker and keynote recruitment, site selection, and on-site logistics.

Mar 1995 | Jan 2000

Director of Sales and Marketing

A Sales and Marketing Leader responsible for a $5MM revenue budget from four magazines and six trade shows. Created and executed profit-driven initiatives resulting in a 37% increase in revenue over two years. Managed a $1MM Key Account list.

Education

Master of Business
Administration (MBA) Business

Bachelor of Arts
(BA) History

Expertise

Strategic Planning

Growth Strategies

Operations

Contract Negotiation

B2B & B2C

Content Marketing

Business Strategy

Sales Management

Turnarounds & Startups

Market Expansion

Product Development

Publications

Change Management

Employee Development

Reorganizations

Leadership Mentor

Cost Reduction

e-Commerce

Financial Analysis

Account Management

M&A

Go-to-market

Results

Increased e-commerce sales by 40% year-over-year, four consecutive years. Built and launched a 5000+ SKU online web store on Shopify Enterprise e-commerce platform.

Cost containment and planning reduced General & Administrative (G&A) costs by over 30%. Reduced facility expenses by consolidating operation locations into a cost-effective HQ.

Led Sales Reorganization generating a 33% increase in Print Advertising revenue and a 22% increase in digital adverting revenue.

Meet Andy

Q & A

Why did you choose your profession?

I grew up in a publishing family and was inspired by my father’s entrepreneurial courage and creativity. I have been fortunate to have been able to combine my passion for cycling and media throughout my career.

Who are your main influences?

1. My father – Entrepreneur
2. Peyton Manning – Work ethic
3. Steve Jobs – Courage

What is your greatest accomplishment?

Raising three curious and confident children who are not afraid to fail in pursuit of their goals.

What tools do you use?

It’s important to use the right tool for the job. And, to make sure the tools are clean and well maintained.

What are you working on right now?

Building a residential real estate portfolio.

What are your long-term goals?

Be a catalyst for success on the leadership team of an IPO.

Which recent projects are you proud of?

The turnaround of Pocket Outdoor Media from imminent bankruptcy.

Do you live by any piece of advice or motto?

“The question isn’t who’s going to let me; it’s who’s going to stop me.”

What are you passionate about?

Mentoring young professionals’ who have a passion and desire to achieve.

What behavior or personality trait do you most attribute to your success, and why?

1. Situational awareness, because it’s important to always read the room.
2. Adaptability, because it’s important to be able to change course when necessary
3. Goal oriented; Set objectives and key results and always measure what matters.

What is the one thing you need to know about your co-workers?

Do they understand the objective?

Do you have a favorite season?

No, I adapt to every season with a renewed sense of purpose and energy.

Who inspires you and why?

My father: He started a successful business in his bedroom using the bedroom door as his desk and became a pioneer in the online information industry.

What life circumstance has most shaped your world view?

Visiting the Langa township in South Africa and seeing the smiles on the young children taught me the value of community and connection.

If you were an action figure, what accessories would you be sold with?

A cape.

Interests & Hobbies

Climbing

Backcountry Skiing

Playing the Banjo

Testimonials

Greg Thomas, CEO, SpaceNews, Inc., Former COO, Inside Communications, Inc.

Andy Pemberton’s contribution to Inside Communications as the Interactive Director and then Publisher of VeloNews is significant. His knowledge of the business, strategic initiatives, and intensity of focus to succeed and improve the business are exceptional. Andy is very easy to work with and shows the right amount of confidence and leadership. He challenges others when they need to be challenged but otherwise is a great motivator to the team. His approach to management allows the team to be extremely successful. He knows when to ask the appropriate questions, but otherwise is very independent and capable at running the business and selling the opportunities he has developed. His laser focus on current issues and thoughts on future opportunities is the key to success in any business. Our working relationship was exceptional. I would without question if given the opportunity work with Andy in the future and highly recommend him. His work ethic, initiative, and desire to succeed make him an extremely valuable team member.

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John Ragland, Chief Strategy Office and Co-Founder at Healthprize Technologies

Andy is a true talent in the publishing space. He is very strategic and always focused on the bottom line. He surrounds himself with the right creative talent and enables them to drive the business while he looks out toward the future. He is not afraid to take risks and make appropriate change where necessary. He is intense and very driven, which are qualities that command respect from amongst others around him. Andy is a pleasure to work with.

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